My hat is off to the marketing genius who  came up with the simple idea of printing names on the labels of bottles of Coca Cola. 250 of the most popular names were placed on Coca-Cola labels in this campaign called ‘Summer of Sharing’.  We’re not the first … since 2012 over 50 countries around the world have enjoyed this wave of name-sharing! I’m sure that Pepsi executives are pulling their hair out. I haven’t seen a bottle of Pepsi on the internet in the past few months. But I have seen endless pictures of people’s beverage container with the  sweetest sound to anyone’s ears … their name.

I call everyone ‘Darling’ because I can’t remember their names. ~Zsa Zsa Gabor

I’m with Zsa Zsa … I have a mental glitch that prevents me from remembering anyone’s name until I’ve heard it a dozen times or so. Sometimes a name escapes me when I know someone really well! Embarrassing!

Everybody knows we like our names and initials emblazoned upon all kinds of items like towels, hats, cups, Bibles, ink pens, backpacks, license plates, stationery, office doors, and ultimately our grave markers.  I think it was only natural to put them on our soft drink cans. I wonder, though, if they could have guessed that a selfie nation would have adopted the practice of taking pictures of their beverage containers and sending them around the world! People even took pictures of cans that had their friend’s names on them to post in social networks!

When I started out, everyone seemed to be adopting these names… Johnny Rotten, Sid Vicious. I wasn’t really Rotten or Vicious or Nasty, so I wanted something a bit more funny – yet something that seemed real rock ‘n’ roll… something that acknowledged my ambition. Billy Idol

Names are important to us. There must be something inside of us that clings to the value of our name.  The identity that we attach to a combination of letters … the feeling we have when we hear someone call out our name… it’s more than just a name … it is US.

I named all my sons George Edward Foreman. And I tell people, ‘If you’re going to get hit as many times as I’ve been hit by Mohammad Ali, Joe Frazier, Ken Norton, Evander Holyfield – you’re not going to remember many names.’ George Foreman

You will remember that God has been known to change a name or two. He renamed Abram and Sarai as Abraham and Sarah. Jacob became Israel. Simon became Peter. Saul was renamed Paul. Jesus, with a wink, renamed James and John ‘Boanerges’ (sons of thunder!). Who doesn’t want a nickname from Jesus? Isn’t it interesting that Adam and Eve had names? I mean… neither of them ever said, “Are you talking to me?”

From the very beginning of the gospel story, He had a name.

She will bear a son, and you shall call his name Jesus, for he will save his people from their sins. ~Matthew 1:21

Do you remember at the resurrection scene when Mary was talking to the ‘Gardener’ about the location of the body of Jesus? It was not until she heard her name from his lips … Mary … that she knew. That God knows my name … Jesus speaks our name… 

See, I have written your name on the palms of my hands… ~Isaiah 49:16

We used to sing a song with the youth group called He Knows My Name. (See video below.)  I love that song. I love that truth. 

The one who conquers will be clothed thus in white garments, and I will never blot his name out of the book of life. I will confess his name before my Father and before his angels. ~Revelation 3:5

There are more indications in Scripture about the importance of a name.  Christians are committed to living up to the name of Jesus. It is kind of neat to see your name on a Coca-Cola can, but it is much more meaningful to me that God knows my name. And when He says my name it will reflect his knowledge of the entire story of John Dobbs … the good and the bad … who I am … who I should be … and who I will be.

And there is salvation in no one else, for there is no other name under heaven given among men by which we must be saved.” ~ Acts 4:12


Thanks for reading, John

Thanks to BrainyQuote for the cool quotes!

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